Training & Education
Use video through the full customer journey, from attracting prospective delegates through to adding private educational value after training.
THE CHALLENGE
Show prospective delegates what the training looks like before booking, then use video to extend educational value for paying customers after the course.
WHAT I DELIVERED
Training Course Social Content — Short-form videos capturing practical training courses.
Shows prospective delegates what training looks like before they book while providing regular, relevant content for social channels.
Private Post-Course Educational Videos — Supplementary educational content available specifically to customers following training.
Extends the value of the training experience beyond the classroom with private, customer-only educational content delegates can revisit after their course.
Course Website Content — Video content produced for specific course landing pages.
Helps prospective delegates better understand individual courses and provides additional confidence when deciding whether to book.
THE OUTCOME
I work with service businesses to turn professional content into a commercial asset — not simply a standalone video.