SERVICES

Content With a Commercial Purpose

Content With a Commercial Purpose

I work with service businesses to create professional content and put it to work across the channels that influence enquiries, bookings and buying decisions.

Video & Content Production

Website video · Service and product videos · Social-first content · Customer/project case studies · Interviews and testimonials · Event and exhibition content · Drone videography

Give potential customers a clearer, more professional understanding of your business and a reason to trust you before they make an enquiry.

Paid Advertising Creative

Video ad creative · Campaign concepts · Multiple hooks and versions · Landing-page content · Lead-generation creative

Turn content into a measurable customer-acquisition asset designed to generate enquiries, bookings and revenue.

Canning & Coyle: approximately 10x return on ad spend.

Website & Customer Journey Content

Homepage video · Service landing-page video · Course and product pages · Customer case studies · Educational content · Conversion-focused content journeys

Reduce uncertainty, demonstrate expertise and give prospective customers the information and confidence they need to take the next step.

Ongoing Content Partnership

Content planning · Regular filming · Short-form social content · Campaign content · Launches · Event coverage · Website updates · Content libraries

Give businesses a consistent supply of commercially useful content without relying on one-off shoots or constantly deciding what to post.

WHERE CONTENT GETS USED

One filming project. More than one commercial job.

One filming project. More than one commercial job.

The advantage is not a standalone promotional video. It is a set of assets that can support each stage of the customer journey.

Paid Ad / Social Post

Website / Landing Page

Enquiry or Booking

Customer Experience

Retention / Education / Advocacy

Content is most valuable when it knows what it needs to do.

Content is most valuable when it knows what it needs to do.

Discuss Your Business